Building your list of real estate clients can be overwhelming. It’s hard to know what methods are the most effective and worth the investment of your time and money. Here are a few simple ideas to get you started.
Send a Postcard
You might think that using the mail to build a client base is antiquated, but real estate postcard marketing is a great way to get out a lot of information to a large variety of people. This method also helps put your information out there without being confrontational or making your prospective client feel cornered.
Don’t undervalue the convenience of technology. Video marketing, emails, and Facebook groups can all be used to engage people quickly and easily. Just as with postcards, a YouTube video or Facebook post can introduce and soften prospects before a formal meeting ever happens.
Strengthen the relationships you have with potential clients. People want to buy from persons they know and trust. Invite prospects to lunch or coffee, learn about their lives, and form a real relationship with them. Be flexible in your approach and talk about things other than business. When people feel a genuine connection with you, they will trust you with their homes.
Consistency is key when growing a business. Do something every day to build your clientele. Whether it’s calling old leads, sending postcards, hosting open houses, or filming house tours, every little thing counts. Initially, your work might feel pointless and fruitless, but don’t give up. Working a little bit every day moves you closer to your goals.
It can be scary to put yourself out there and face rejection, but it doesn’t have to be. Using these tips will, over time, give you the confidence you need to promote your business and get the sales you want.