SEO is a critical component that can help your online gain better visibility in search engines and gain an extensive amount of high-quality traffic. However, unlike other marketing practices such as paid promotions, SEO is a long-lasting process. Therefore, if you wish to establish a sustainable acquisition strategy, you are expected to include SEO as part of your marketing strategy. That is why you need to read this article to discover the best SEO practices which you can employ to boost your rankings.
Enhance the experience of your site visitors
The behavior of your site visitors is one of the critical components which search engines consider for ranking content. Therefore, user experience becomes critical when contemplating search engine rankings. Although loading speed is one of the most important SEO practices, you should embrace other elements that can enhance your visitors’ experience to attain optimum benefits.
The best practices that help in boosting the user experience include:
Ensure your page loads faster: Typically, the bounce rate will skyrocket when web pages take several minutes to load. That might offer a signal to search engines that you have content that does not suit your target audience. Consequently, your rankings will decline.
Avoid intrusive popups: When searching for email subscribers, you should employ exit-intent popups or create them to target people who have interacted with your content for some time.
Use visuals when necessary: Naturally, visuals attract most people. Therefore, you need to use visuals such as images, videos, and screenshots when necessary to attract the attention of your visitors and explain your ideas.
Include subheadings and heading: You need to use H1, H2, and H3 to inform search engines of what your site entails. These headings will also boost the readability of your content by enabling visitors to skim and have a faster overview of your content.
Employ a responsive website design: Ensure your site works effectively on different platforms, including desktop, tablet, and smart phones. However, you need to know that responsive design does not mean how the site looks but deals with how it feels and acts.
Employ internal linking
Internal links will assist crawlers of search engines in understanding your site structure better. It will also enable the user to navigate through your site easily. Apart from that, internal lining reduces your bounce rate and enhances your visitor time. In reality, if you link relevant content, your readers will continue to browse your site for an extended period. SEO experts sch as Raleigh SEO company, recommend that you use the following practices when establishing the best internal linking structure:
v Avoid using the same anchor text for more than one page: That means you need to use other anchors for varied pages to avoid experiencing confusion.
v Use a reasonable number of internal links: Although search engines do not offer a specific number of internal links you can use, you should use them sparingly.
v Use relevant links: You need to link to site content that is relevant to your context.
Optimize meta descriptions
Meta descriptions are not very critical in search engine rankings, but they are vital in ensuring that your target visits the search engine results page (SERP) to access your site. The meta descriptions need to have an appropriate number of keywords. Most importantly, they should have a compelling description that a user would love to click through. Like title tags, SERPs tend to highlight keywords that users search for, which increases the chances of a user visiting your site.