Signs! You probably never think about signs, but you definitely notice them. If you’re the type who always pays attention to signs, continue reading because you’ll find out why your business needs the right one. The mistake many businesses make is thinking that no one pays attention to signs.
Signs are the first things you notice about a business
Think about the last time you were in a new city, and you had no idea where anything was. Maybe you wanted to pick up something to eat or needed to purchase gasoline, and you kept your eyes peeled for the right sign. Signs instantly tell you what a business is and if it’s something you need.
If you stroll down a street and no business has a sign, you have no idea what those businesses are. Most people aren’t going to stop and look at each business to see if it’s something they want to go into. The average person will keep on going if they don’t see a sign.
Your sign should be simple and to the point
A person who views your sign should immediately know what your business is all about. If you own a restaurant, make sure that the sign includes the type of food you serve. A sign should have a cartoon, mascot, or something that shows people what your business does. The text shouldn’t get in the way of the visuals that depict what your business is.
A sign is one of those things that you don’t want to make yourself. You don’t want to get a bucket of paint and create a sign on a piece of wood. If you own the building, there’s nothing wrong with hiring an artist to create a mural on the side of it, but in reality, most of you aren’t going to be in that situation.
Make sure your sign is visible from the road
What good is a sign if no one can see it? The sign should be visible from the road so that anyone driving can see it. A quick glance should be all it takes to catch a glimpse of your sign and relay to the person what your business is all about.
If a person is driving down the road, you literally have seconds to make an impression on them. If you can’t catch their interest within a second or two of seeing your sign, they aren’t going to stop. So, when you’re placing the sign on the building, take a look at it from other angles to make sure it can be seen from the road.
Walk around your business and take a look at the sign as well. The goal here is to make sure your sign is as visible as possible. The sign you choose is an advertisement for your business, and if no one can see it, you have wasted your money on an invisible sign.
A sign is more than just decoration
The sign you choose can make or break your business if it’s new and you’re not getting much traffic. It sounds almost too good to be true, but it is. A sign that conveys what your small business does in the right location can drive customers through your door.
If you’re in doubt as to what type of sign you should have, reach out to professionals and get their advice. The people who make your sign should have an idea as to what it should look like. If they’re unsure, you can always outsource the work to an online graphic designer with plenty of experience.
